Commission Salon Owners: This is Why You're Losing Stylists to Booth Rental

I started my career in a chain commission salon. I worked behind the chair while also earning my degree in Fashion and Retail Merchandising. I had an hour and half commute both ways. I went to school full-time and my schedule was crazy. I had drive and motivation. I always had. I had a worth ethic that my immigrant parents instilled in me and I was going to succeed if it killed me (I didn't want to let them down). I did things the old school way, I earned it. Then I decide, I wanted to rent a chair so I could have more control over my schedule so that I could focus on salon stuff in the salon and school stuff at school (very early I realized the value of a receptionist and online booking). I was prepared for the amount of responsibility renting a chair. Most people aren't, but they want the freedom that come with it. 

The current generation coming out of hair school values things differently then when we left the academy. They are motivated by different things and they don’t understand the old way of doing things. They want to be a part of something and feel appreciated. They don’t do well with tough love. They also communicate differently. You have to find common ground. If you try to implement the old ways on them, where you have to start at the bottom and work your way up, they will leave. They need to know they are appreciated and valued, most of all they want to know they are making a difference. 

Traditional commission salons sometimes create unhealthy competition between stylists. Those who want to give the best service to their clients and don’t just care about the money and your numbers will leave. They want to make money yes but thats not their only motivation. They don’t do well being compared to their peers because they were told they are special and unique. Appeal to them. 

Don’t hire on the spot. too many salons do this and it effects your reputation. Actually do an interview, Have them do a hair cut on a model and do a trial run you need to make sure they are a good fit for you salon culture. Remember it starts with you. Your vibe attracts your tribe. Know what qualities you are looking for. There is nothing worse then having the wrong person working in your salon. Just like having a target market for clients you need to have one for stylists. 

They leave because they are no longer being fulfilled by what you are providing. Doing things just because that’s they way they have always been done is the fastest way to tank your business. But also remember you aren’t pizza you can’t make everyone happy. Encourage specialization after five years of experience. They need to have those five year to try everything. Other reason I left the commission salon, They made me provide services I hated doing. I wanted to do the things I enjoyed and felt the most creative. I was not getting that feeling doing Sally's Perm and Miss Bells screaming grandson. 

Every one needs to be on the same page when it comes to what you are trying to achieve. You need to communicate and give everyone a part or task. That’s how you create that inclusiveness they are looking for. It doesn't have to be something major, just something that appeals to their strengths. 

Also recognized and be gracious when someone is ready to move on to booth rental. Your reputation in this matter will proceed you. You don’t want others looking for a salon to not apply because they heard you pitched a fit when someone moved on to advance their career. 

Salon ownership is not for the faint of heart. Whether it’s booth rental, commission or team based, we all face the same obstacles. You have to have a vision and drive. You have to be willing to lose it all and at the same time never wanting to give up. I truly believe that not everyone is cut out for this. Hairstylist, salon owner, booth rental doesn’t matter. This industry is flooded every year with new licensed stylists and by the end of their first year they are no longer working. Schools are not properly preparing students. So it’s up to salon owners to figure how to place these individuals and give them additional education. You have to provide value by also providing education. Do your research. 

 

Thank you for reading my blog. If this resonates with you please leave a comment below. 

Lots of (hair) Love, 

Lesley D. Flanagn